SELFISH is an underlying culture. In a world where the outspoken individual is a hero, the life of the party and celebrated; the wallflower is misunderstood. Someone who is quiet, but knows their shit and doesn't make a fuss of achievements or struggles. They hustle, appreciate, win and are self-aware. To the world, they are SELFISH. To their clique, they are the balance.
SELFISH apparel is this silent pack's way of expressing themselves. They do not isolate the outside world from theirs.
SELFISH doesn't intend to break any norms. If we do, we don't make a noise about it. We just set things in motion and go on to the next one.